7 PPC Trends Damage Restoration Companies Should Get Ready For in 2020

Written by: Leonard Parker | Damage Restoration PPC | October 6, 2019

When it comes to the world of digital marketing for damage restoration companies, it is extremely important to always stay on top of current and emerging trends in order to trump the competition and come out on top. You have to remember that your business and all of the other damage restoration companies in your area are marketing to the same, limited group of individuals who require the services you offer. Therefore, you need to make sure that you always put your best foot forward.

PPC or pay-per-click advertisements are a big part of any digital marketing strategy and are often supplemented with controlled SEO content and well-designed landing pages that convert leads into loyal customers. Due to the widespread use and effectiveness of PPC campaigns, it does not come as a surprise that practices are constantly evolving to incorporate modern technologies, new techniques, and better adapt to the changing preferences of the target audience.

As such, you can absolutely expect the upcoming year of 2020 to bring about some significant and surprising trends when it comes to PPC in digital marketing. Here is an overview of what you can expect based on current trends and future predictions:

INCREASED USE OF VIDEO AND AUDIO

People feel much more stimulated and compelled to follow up on a call to action if they are presented it in an audio or video format, which is why 2020 will certainly see a significant rise in the number and quality of video advertisements. Afterall, as Forbes says, an average user will spend 88% more time on a video-bearing website than one without.

AUTOMATED PPC

With the way technology is changing, automation seems to be the next step in every process. Automation of PPC advertisements is a very real impending possibility for next year and it will enable marketers to develop optimized ad copies with all of the relevant keywords and phrases targeted at a specific part of your consumer base.

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING

AI and ML have been impacting almost every industry in the business world currently, and it is no surprise that PPC is similarly affected. AI will play a great role in the automation of multiple prospects and processes involved in PPC digital marketing and will allow people like you to save a lot of time and focus elsewhere like in strategy development and implementation.

LIMITED ORGANIC SEARCH RESULTS

Multiple studies and observations have shown that a majority of internet-using people do not bother to see what lies beyond the third or fourth page of a Google search. As such, you can expect Google to cut down on the number of organic search results and pages they show per search. This further increases the capacity of PPC marketing.

HYPER SPECIFICITY IN CONSUMER SEGMENTATION

Google Ads enables sellers and advertisers to market their PPC campaigns to very specific subsets of people so as to narrow down their audience to the most likely to purchase or subscribe. You will be able to use the tools to specify your target audience based on age brackets, geographical locations, annual incomes, etc. This feature will help you make the most out of a limited budget. You can cast a smaller net but collect more fish.

VARIED PLATFORMS

Most businesses today focus on marketing their products and services on online platforms and social media sites like Facebook, Google, and Instagram, but the social advertising circle and potential is continuing to grow. You can fully expect Amazon ads to reach immense popularity. Also, expect multiple other platforms to make their mark in the marketing arena.

VOICE AND VISUAL SEARCHES

The upcoming year is set to experience a marked increase in the number of voice and visual searches run by individuals using their personal devices and gadgets. In voice searches, individuals can simply give a verbal command to their phones or personal assistants such as Siri or Alexa to run a specific search. Visual searching can be conducted by using a picture or graphic as the search subject as opposed to written keywords. This will help streamline, narrow down, and specify exactly what it is that the customer in question is searching for and will subsequently help sellers target a more specific group of consumers in accordance with their services.

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