Written by: Leonard Parker | Damage Restoration Marketing | 13th December
In order to create sales and increase your revenue, you need to drive traffic to your website. Word of mouth will only get you so far. We all know that online marketing is more important now than ever before and lead generation is what is going to make your damage restoration business successful.
Traffic to your website comes from a range of sources. Primarily, you will be concerned with organic and referral traffic. These two types of traffic are important and can easily be increased for more business. It is essential that you know where people are coming from so that you can optimize your marketing approach. But what are organic and referral traffic and are they really that crucial for sales? Let’s learn more about organic and referral traffic and why they are both important for online success.
Organic traffic is how you imagine customers find you: through search engines such as Google, Bing and Yahoo. Sometimes, people will refer to this as real traffic. In other words, this is when a customer uses a search engine to find a damage restoration business when they are having a problem. They will type in certain keywords and if those keywords correspond to the ones that you use on your website, your company will be found on the search engine results page. When they click and enter your website, they are your organic traffic.
Referral traffic is a bit different from organic traffic. Instead of customers directly finding you through a search engine and typing in keywords, they will enter your restoration business website through a link on another webpage they were visiting. In other words, customers find your company through emails, social media and blogs from other sources. For example, a customer could be reading about water damage solutions on HomeAdvisor or Angie’s List and they refer to your company for professional help. With a backlink from third party sites, a customer can find you.
A common question that we get asked is, what is more important for my damage restoration business, organic or referral traffic? The answer is, you want to concentrate on both organic and referral traffic if you want to grow your business. They both target different customers and can be equally successful for increasing your revenue.
Let’s start with organic traffic. This is often the first type of traffic that companies look to increase. This can be done through search engine optimization or SEO throughout your webpages, social media and blogs. It is free and easy to include keywords in content to increase traffic and sales when you know what you are doing. Simply, the more you include popular keywords, the more targeted and successful your marketing is. You can successfully target those that are intent on finding a damage restoration company. You are their solution. With practice, you can climb the ranks on Google and get to the top of the list.
Referral traffic is also good for driving customers to your website. They may not be directly searching for damage restoration services. But, if they are on a website that they trust, they may check you out if there is a link. So, you are gaining traffic that you would not normally target and may not expect. Another good thing is that when reputable and big websites create links to your damage restoration business, Google sees you in a positive light. They think that you are trustworthy and create good, relevant content for users. This can boost your rankings and allow you to climb the list on search engine results. You instantly become more credible in the eyes of Google. In turn, you reach more customers through the search engine.
A combination of organic and referral traffic is going to increase the number of customers using your damage restoration services. But it can be difficult to know where to begin when you are thinking about marketing. It is always essential to have a strategy in place for success. This can be time-consuming to do on your own, especially if you do not know a lot of marketing techniques to use online. This is where Destiny Marketing Solutions can help. With our expertise and experience, we can create a marketing plan to drive organic and referral traffic to your website. You can contact us today to find out more.