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Written by: Leonard Parker | Weekly SEO & Marketing Trends | 12th July
How Technology is Reshaping Consumers Today technology such as smartphones, smartwatches, smart home kits is changing the ways consumers make purchasing decisions. About 30% of consumers shopping at a physical retail store will use [...]
Read moreWritten by: Leonard Parker | Weekly SEO & Marketing Trends | 05th July
Amazon Alexa Could Crush Google Search Traffic Have you noticed in recent months search traffic clicks declining? This may be due to Alexa single answer taking over. As Alexa's popularity is growing Google is scrambling to innovate search. [...]
Read moreWritten by: Leonard Parker | Uncategorized | 28th June
Google Is Testing Your Google My Business Posts Since February 19th Google has been testing how your Houston business posts get seen. They are shown below your business information under the local pack during a search. In addition, posts ar [...]
Read moreWritten by: Leonard Parker | Weekly SEO & Marketing Trends | 14th June
3 Ways to Make Your Title Tag Stand Out The title tag can make or break how many clicks your website gets. What is a title tag you ask? It specifies the title of a webpage in a search result page. Let's look at 3 ways to make your title [...]
Read moreWritten by: Leonard Parker | Weekly SEO & Marketing Trends | 07th June
How To Triple Your e-commerce Conversions Scaling an e-commerce store is not a task for the weak. Many people don't even know if current marketing efforts are working. If you're throwing every marketing tactic out there then how do you know [...]
Read moreWritten by: Leonard Parker | Web Presence | 01st June
The last thing you want to deal with in your SEO campaign are Google penalties. But it can happen to you if you've been fairly aggressive with your campaign. A Google penalty is a manual penalty given by a Google employee after reviewing yo [...]
Read moreWritten by: Leonard Parker | Weekly SEO & Marketing Trends | 31st May
SEO Tips to Rank and Index New Content Faster URL Inspection is the process of asking Google if they can see your content. You're basically telling Google to place your URL in their queue to crawl. This makes your URL a priority which in turn [...]
Read moreWritten by: Leonard Parker | Weekly SEO & Marketing Trends | 24th May
4 Proven Tips To Build Trust For Your Local Service Area Business Local SEO and paid ads help to bring traffic to your online business website but what if that traffic doesn't turn into paying customers. Focusing on ways to convert traffic while o [...]
Read moreWritten by: Leonard Parker | Weekly SEO & Marketing Trends | 17th May
Researching Keywords With The Buyers Journey In Mind We know researching the right keywords to use in paid advertising is key. Some tactics include spying on competitors keywords, comparing keyword search volumes and how competitive the key [...]
Read moreWritten by: Leonard Parker | Weekly SEO & Marketing Trends | 10th May
Repurpose Old Stagnant Content Yes, your content can last forever on your website but when is it time to get rid of it? Repurpose old content when you notice a drop in page views, reduced time on page or lack of perceived value from your inte [...]
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