
Written by: Leonard Parker | Electrician | 12th May
Executive Summary Table of Contents https://youtu.be/m7FLc6mUwhgInvisible in Your Own Backyard: The Electrician's Digital DilemmaYou know what's ironic about electricity? People only notice it when it's not working. But as an electri [...]
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Written by: Leonard Parker | Electrician | 05th May
Executive Summary Table of Contents https://youtu.be/P3dI_gLaiyIReframing Your Role: From Hero to GuideThink about the classic Hero's Journey that appears in countless movies—Star Wars, The Hunger Games, The Matrix. This same frame [...]
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Written by: Leonard Parker | Electrician | 28th April
Executive Summary Table of Contents https://youtu.be/ZS1jbrTXbb8The Current State of Electrician MarketingThe Problem with Rising CostsLet's be honest about what's happening in the industry right now. Low-quality leads are draining b [...]
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Written by: Leonard Parker | Electrician | 21st April
Executive Summary Table of Contents https://youtu.be/FFR9HtI7ssIThe Comfortable Trap of Referral DependenceLet's acknowledge why referrals feel so comfortable. They're a trusted source of leads when you're first growing. They come wi [...]
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Written by: Leonard Parker | Electrician | 14th April
Executive Summary Table of Contents https://youtu.be/iSFU5u0y6-EWhy Most Electrical Contractors Are Playing the Wrong GameMost electrical businesses are trapped in a volume game when they should be playing a precision game. They cast [...]
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