Digital marketing provides business owners with a chance to connect directly with their clientele.
Digital marketing will help your business stand out in the midst of other companies who are competing for the same customers in the Baytown area.
It can be very difficult for people to find you if you just simply have a website without a proper strategy to drive traffic to it.
Below are a few tips to help you stand out in the midst of others.
SEO is the process of using keywords and keyword phrases, inbound links, images, and page titles, among other techniques, to organically enhance your chances of being listed in the first page of the search engine results.
Knowing this, SEO should be an important element of any effective marketing strategy.
Moreover to stay relevant for SEO you should regularly update the content on your site.
If you do not want to hire a Baytown SEO consultant, you can optimize your website for SEO yourself but it will take some work.
Below are some SEO tips on how to make sure your site stands out among your competitors in Baytown:
To stay on top of the search algorithms, you must use keywords in your site content to stand out.
The keywords are phrases people use to find your site so including them in your articles is important.
The strategy is to prepare good content rich with keywords that are relevant to your business.
Cultivating keywords which are in demand is a great place to start driving traffic to your website.
The list below shows how you should combine your location, Baytown, with the services or products your company offers customers.
Adjust them to fit your company's products or services:
These are just several examples. Again, modify to fit your needs.
If you are stumped on good keywords, you can use one of the following tools to develop a good list of target keywords:
Also, check out the video below for more tips on how to find high potential keywords for your website:
Always include Baytown as well as all the services or products you provide.
If you provide services to a specific neighborhood, modify the list above to your town or neighborhood.
Instead of publishing one page that displays all your services, it's preferable to have a single page dedicated to each service.
For example, if you're a dentist and provide different procedures, you should have a page for each procedure on your website, incorporating Baytown where appropriate.
Including the service name in the page title along with your location will help local prospective clients find you when searching.
Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching.
By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.
Try to improve your local SEO.
Create listings on common business listing sites and directories related to your industry, as some prospective customers may prefer to use an directory to find businesses rather than a search engine.
Also, make sure you have a contact page with updated contact information. If possible, include a map with driving directions to the location where you serve customers.
Next, make sure you have a Google MyBusiness page for your business.
Use it to collect reviews and ensure your business information is accurate.
Make sure these items are optimized on your Google MyBusiness profile:
Once you have verified and optimized your Google MyBusiness profile, you make your business eligible to show up for the Google Maps.
Watch the video before for more tips on how to optimize your Google MyBusiness profile:
In addition to Google MyBusiness, you should also set up profiles for your business on popular websites such as Yelp, Home Advisor (only applicable for certain verticals), such as:
There are many others. Check out the Yext Business Scan tool to see how your business stacks up.
Another way to receive attention is to add your business on different social media platforms. Platforms that are made specifically for business include Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
We suggest that you add a profile for your business on each of these platforms, using the same optimization strategies listed above for your Google MyBusiness page.
Once you have set up your social profiles, focus on those platforms where your target customers congregate online.
If there are forums, discussion boards, or niche websites where your target customers hang out online, build a presence for your business on those online properties as well.
Creating and optimizing profiles on all the common social media platforms will help you boost the visibility for your business online.
You should also leverage your social profiles to syndicate content you publish on your site.
You want to bring in new clients, and establishing an online presence is important for that.
When creating pages for your site, make sure that your company's name is identical throughout, along with your contact information. Always pay attention to details.
Internet marketing, when executed properly, is an important resource when marketing your company's services.
Take it seriously.
You must maintain your company's online presence so that you remain relevant.
If you use the above tips, digital marketing will place you in a great position!
Are you a Baytown business owner and unsure of next steps?
Let us help.