Local SEO is one of the essential components to long-term success across Internet search engines. Don’t be fooled by the terminology. Local SEO is important for all businesses and brands, regardless if you focus on a certain geographic area or nationwide and globally. Keep reading below to learn how our Houston local SEO company can help your business succeed.
From plumbers and contractors to dentists and accountants, you can improve your business and increase your revenue through local SEO. Local SEO is different from your average SEO campaign, and the local search results are changing more rapidly than ever. You may be aware of SEO, but you may not be aware of the variation that is local SEO. In this article, we hope to iron out the differences and show you why local SEO is important.
Local SEO refers to optimizing your website or certain pages on your website to show for local intended searches. Examples of local search queries include Houston dentist, florist in New Orleans, real estate attorney 94305, etc.
The goal of local SEO optimization is simple: Modifying your website so that it ranks well (1st-3rd page of search results) for local intended searches.
Are you more of a data person? So are we. Consider these important facts regarding local SEO:
If you’re a business owner, the difference between national and local SEO can be quite confusing. Let’s try to break down the differences:
The goal of any of the search engines (Google, Bing, Yahoo, etc.) is to provide the most relevant information to a user based on their search query. For example, let’s say you were spending a day with your family at Fiesta Texas in San Antonio. One of your kids feels dizzy after riding a roller coaster. Their dizziness doesn’t go away, and you proceed to Google “urgent care”. Now, imagine that Google showed results for urgent care in Houston, even though you’re in San Antonio.
Can you imagine how frustrating this would be?
Now, you understand the importance of local relevancy for your business. If search engines did not factor location into searches, imagine how frustrating your life would be!
While there are some slightly different factors compared to the usual SEO campaign, such as external location signals and My Business Signals, backlinks and on-page SEO factors are still very important. With local SEO back linking, you will want to use a different, local SEO-specific strategy.
Now, let’s review some of our best Houston local SEO tips:
Regardless if you are focusing on local SEO or national SEO, backlinks are the holy grail for getting your site to rank higher in search results. Think of backlinks like votes to your site. For any links that you link back to your site, consider the following three points:
1. You want links that will drive direct traffic
2. You want links that build visibility with your target audience in your area
3. You want links that develop your online reputation
Listings and citations are the foundation of any effective local SEO strategy. Citations are a bit different than online listings. Citations are “mentions” of your business name and address on authoritative websites. These mentions are really important because they show the search engines that your business is recognized in your local community.
It is critical to optimize your website to communicate your specific location to the search engines. These are some things to keep in mind to help your website rank well for local searches:
Business reviews not only serve as social proof for your business, but they also show search engines that your business is trustworthy and helpful for local searchers.
The key takeaway here?
Reviews are important for local SEO. Aside from SEO, good reviews show how well you satisfy your customers. Good reviews can also be really appealing to potential customers!
Getting involved in your local community is a great way to do well in local SEO. More importantly, community involvement is the best way to establish your reputation in your city or town. By getting involved in community activities such as charities, business organizations, and local events, you build relationships and establish a pipeline for potential business.
No matter if you are a local business looking for clients in your area or a national brand looking for clients everywhere, local SEO can reap great benefits for your business.
These are some of the benefits of local SEO:
Now that you better understand the advantages of local SEO, read on to see how we can help you develop a winning local SEO strategy that will drive results for your business.
As a small business owner, you have to juggle many tasks and projects to ensure your business remains successful. Do you really have time to take on the tedious task of local online marketing? This is where we can help. We can provide you with Houston local SEO services that will help your business drive more revenue from your website. Our Houston local SEO company can help with:
We work with you to ensure you have an effective local SEO strategy for your industry in your area. Are there subtle intricacies that affect online marketing in your area? We can help discover these intricacies and help you succeed.
We mentioned above the importance of local citations for your business, and Google MyBusiness is the most important local citation. When your Google MyBusiness page is properly optimized, you can drive traffic just from your MyBusiness page alone. Google MyBusiness also shows your review rating and reviews in Google search results, which provide social proof to your potential customers.
Are you targeting the right keywords to remain relevant in your area? Local keyword research is a big part of our local SEO strategy. Let our Houston SEO experts do the research for you to ensure your site is targeting the best keywords that will attract qualified leads.
Backlinks from relevant local sites are huge for your local web presence. Backlinks from sites such as your local Chamber of Commerce or community blog can work wonders for your overall web presence.
Keyword research goes hand in hand with sound on page optimization. Instead of learning and keeping up with the complicated rules for on page SEO, let our experts manage this for you!
Interested in learning more on how our Houston local SEO experts can help your business with Houston local SEO marketing?
Click here to take advantage of our free video online presence analysis ($497 value) or give us a call at (713) 857-8403. In our video analysis, we will review several components of your online presence, including local SEO.